Professional's Choice

Professional's Choice : Revolution and Safety in Modern Horsemanship

Professional's Choice : The authority on boots and accessories for horses and riders

Professional's Choice is a leading global brand specializing in the design and production of boots , equipment, and technical accessories for the equestrian world. Born in the United States and internationally recognized for its technological innovation and exceptional reliability , Professional's Choice has literally revolutionized horse care and safety thanks to a scientific approach, ongoing materials research, and direct partnerships with professionals in every discipline.

Professional's Choice's mission is clear: to offer cutting-edge tools that promote the performance , protection and well-being of both horse and rider. The brand is now chosen and recommended by world-famous trainers, professional stables, veterinarians, riding schools and amateur riders who seek the best for their sporting and working companions [2] [3] [5] .

Key Features of Professional's Choice Products

  • SMB Feltlock boots and Tendon Guards : Scientifically designed to offer complete 360° protection, they absorb and disperse impacts thanks to patented materials such as ventilated and multi-layered neoprene . Models such as the SMB Elite, 2XCool and VenTECH ensure a seal, stability and unique breathability [3] [5] [14] .
  • Innovative Girth and belts : Available with breathable foam inserts, removable neoprene and/or hygienic technical fabrics that reduce friction, soreness and aim for maximum comfort and support during every discipline [13] [14] .
  • High-tech Saddlepad (SMx Air Ride) : Lightweight, breathable and resistant Saddlepad , featuring a patented core that distributes weight, absorbs shock and adapts perfectly to the shape of each back. Ideal for intensive use in both Western and English riding [3] [6] [13] [14] .
  • Specialist Boots : Knee pads, skid boots, over reach boots , specific products for the prevention of impacts and injuries both in daily work and in competition, in non-slip and anatomical materials [11] [14] [15] [20] .
  • English and Western Line : Professional's Choice offers a wide catalogue which also includes bridle , bits , reins , covers, rugs , fly masks and the whole range of products necessary for a professional or amateur activity [13] [14] .
  • Grooming and maintenance accessories : From daily care to travel and stable needs, ergonomic and safe kits, bags and support items are available for both operators and animals [6] [16] .

Advantages and practical benefits for horse and rider

  • Superior Protection : Proprietary materials and technologies dramatically reduce the risk of injury, trauma and impacts, both during training and in professional competition, promoting longevity and limb health.
  • Comfort and performance : The anatomical fit, regulated stretch and breathability of Professional's Choice products enhance the horse's natural movement and reduce stress, with immediate benefits on the quality of performance.
  • Reliability and durability : All products are tested to withstand the stress of the most demanding disciplines, guaranteeing an investment over time and limiting the need for frequent replacements.
  • Safe for sensitive horses : The lines are designed to reduce rubbing, irritation and pressure points, also ideal for particularly delicate subjects or those recovering from an injury.
  • Ease of use and maintenance : Secure closures, washable materials and detachable systems make daily management easier, even in stables with numerous horses.

All these benefits truly meet the needs of those who take horse riding seriously, allowing them to work and have fun at any level and with complete peace of mind.

Value for money and online shopping on Equitime

Professional's Choice combines the highest technology available at affordable and competitive prices for the value of the solutions offered. Investing in these boots means protecting your horse's health, reducing risks and long-term veterinary expenses, and accessing the same technologies used by the industry's top athletes.

By purchasing from Equitime , you can find the entire Professional's Choice catalog, with ample inventory , a constantly updated selection, and the option of personalized advice on choosing the right sizes, models, and solutions for every pair. Services include:

  • Fast and tracked shipping throughout Italy
  • Secure payments and an easy and intuitive online platform
  • Promotional offers on kits and best-sellers
  • Professional customer support available for individuals, stables and operators

All this to make the purchasing experience easy, safe, and hassle-free, for both professionals and enthusiasts.

Ideal target for Professional's Choice products

  • Disciplined professional riders in both western riding who aim for high performance and absolute safety for their horse.
  • Stables, equestrian centers, and riding schools interested in high-end equipment for the reliable management of multiple horses.
  • Veterinarians and trainers who favor tested, scientifically validated boots and accessories for prevention and rehabilitation.
  • Amateurs and beginners looking for easy-to-use, reliable, and value-for-money products that facilitate safe growth.
  • Parents of young riders who want to ensure safe, versatile, and comfortable equipment even for those approaching their first equestrian experiences.

The variety of solutions, levels of protection and customization make Professional's Choice a valuable and transversal ally in every equestrian context.

SKU: PR00840
Professional's Choice Tw100 Neoprene Tailflap
€63.60 €55.65
Select options
Available
€205.20 €179.56
Discover
Product available with different options
SKU: PCMPPL
Professional's Choice Magnetic Poll Piece
€58.50 €50.81
Select options
Last items in stock
SKU: PCBC2207NV
€51.50 €45.36
Classic Dad Hat
€51.50 €45.36
Discover
Out-of-Stock
SKU: AB00317L
€173.50 €151.20
Professional's Choiche Knight Back Band
€173.50 €151.20
Discover
Product available with different options
SKU: PR00810LBK
Combination Boots Professional's Choice Smbc
€263.76 €230.80
Discover
Product available with different options
SKU: PCBCPC
€52.50 €45.78
Richardson Baseball Cap
€52.50 €45.78
Discover
Product available with different options
SKU: PC1165BIS
€345.00 €302.19
€345.00 €302.19
Last items in stock
SKU: PR00814
Professional's Choice Smc Shin Feltlock boots
€33.90 €30.24
Discover
Out-of-Stock
SKU: PCELV48
Professional's Choice Ventech Equalizer girth
€198.00 €173.25
Discover
Out-of-Stock
SKU: PCCPC
€56.90 €49.56
Leather Cell Phone Case
€56.90 €49.56
Discover
Out-of-Stock
SKU: PC5145BIS
€245.00 €214.20
€245.00 €214.20
Last items in stock
SKU: PCH0000228\"
€226.80 €198.45
Mohair Cinch Roper
€226.80 €198.45
Select options
Last items in stock
SKU: PCFP100OSBK/CM
€192.00 €167.80
€192.00 €167.80
Discover
Out-of-Stock
€173.50 €151.20
Discover
Product available with different options
SKU: PCHRCB
€86.16 €75.39
Cowboy Braided Halter
€86.16 €75.39
Select options
Last items in stock
SKU: PCAXHDSBK/CM
Professional's Choice Smx Shilloh Wool Saddlepad 34x36
€395.90 €346.08
Select options
Last items in stock
SKU: PCRH1165
€257.50 €225.12
€257.50 €225.12
Last items in stock
€229.20 €200.55
Discover
Product available with different options
SKU: PCRH7061
Harness Leather reins 1.3 Cm Oiled Balanced
€91.90 €80.22
Available
SKU: PCRH1168HO
€346.50 €302.82
Rh Roper Breast Collar Ho Ss
€346.50 €302.82
Last items in stock
SKU: PCCXHDBP
€568.90 €497.29
Professional's Choice Bearpaw Wool Saddlepad 33x38
€568.90 €497.29
Select options
Last items in stock
SKU: PCRH5E2-PK
€90.90 €78.96
Discover
Out-of-Stock
SKU: PR00831
Skid Boots Leather Professional's Choice Pcskb100
€221.90 €194.04
Discover
Out-of-Stock
SKU: PCRH7062
Harness Leather reins 1.6 Cm Oiled Balanced
€98.90 €86.52
Available
SKU: PCCXHDHGBK/ROY
Professional's Choice Smx Hourglass Wool Saddlepad 33x38
€413.50 €361.63
Discover
Out-of-Stock
SKU: PCRH7062POP
€93.00 €81.69
Discover
Out-of-Stock
SKU: PCRH7063
reins Leather Harness 1,9 Cm Oiled Balanced
€93.50 €81.90
Available
SKU: PCCXHDHHBS
€575.76 €503.79
Gm By Pc Hand To Horse
€575.76 €503.79
Select options
Available
SKU: PCRH7080HO
€66.90 €58.80
€66.90 €58.80
Discover
Out-of-Stock
SKU: PCCXHDQBK/CM
Professional's Choice Smx Quest Saddlepad 33x38
€413.50 €361.63
Select options
Available
SKU: AB00851
Professional's Choice Theramic knee brace
€60.90 €53.34
Select options
Last items in stock
SKU: PCXCC26\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"BK
€263.76 €230.80
€263.76 €230.80
Select options
Last items in stock
SKU: PCDGV22
€198.96 €174.08
Dressage Girth Ventech
€198.96 €174.08
Discover
Out-of-Stock
SKU: PC8170BK/WN
€286.90 €250.74
Bosal Mecate Set
€286.90 €250.74
Select options
Last items in stock
SKU: PCCXQBK/MIN
Professional's Choice Smx Quest Saddlepad 30x34
€326.90 €285.60
Discover
Out-of-Stock
SKU: AG00800C
€50.90 €44.52
Professional's Choice Eqfme Fly Mask
€50.90 €44.52
Select options
Available
SKU: AB00850LBK
€133.90 €117.19
Knight Professional's Choiche knee brace
€133.90 €117.19
Discover
Out-of-Stock
€102.90 €90.30
Discover
Product available with different options
SKU: PCHCXHDWB-33
€492.50 €430.50
Saddlepad Show Lana Warbird 33"x38"
€492.50 €430.50
Discover
Product available with different options
SKU: PCWFP200BK
Professional's Chioce Comfortfit Wool Saddlepad 28x30
€310.80 €271.96
Discover
Product available with different options
SKU: PR00804
Professional's Choice Reinforced Side Cordura Bell Over reach boots
€60.00 €49.80
Discover
Out-of-Stock
SKU: PCWSPCOCR
Professional's Choice Ocotillo Wool Saddlepad 33x38
€311.90 €272.58
Select options
Last items in stock
SKU: PC201115
€18.50 €15.54
€18.50 €15.54
Available
€141.50 €123.48
Discover
Product available with different options
SKU: PR00841
Professional's Choice Kb101 Horse Kneepad
€141.50 €123.48
Available
SKU: PCAB151
€95.76 €83.79
Rear Ankle Boots
€95.76 €83.79
Select options
Last items in stock
SKU: SP0080026\"
€138.90 €120.97
Professional's Choice Neoprene girth
€138.90 €120.97
Select options
Available
SKU: SP00800BN30
Professional's Choice Color Brown Neoprene girth Size 30"
€138.90 €120.97
Discover
Out-of-Stock
SKU: SP0080126\"
Ventech Professional's Choice Neoprene girth
€160.56 €140.49
Select options
Available
SKU: PCEGV
€196.56 €171.99
English Girth Ventech
€196.56 €171.99
Select options
Last items in stock
SKU: SP0080330\"BK
Professional's Choice Ventech Shaped girth
€215.98 €188.98
Discover
Out-of-Stock
SKU: SP0080526\"
€162.96 €142.59
Professional's Choice Merino Wool girth
€162.96 €142.59
Select options
Available
SKU: PCRH5B1
Professional's Choice bridle In 5/8 Fat Leather
€90.90 €78.96
Available
SKU: PCRH5B13/4
Professional's Choice bridle In 5/8 Fat Leather
€92.08
Available
SKU: PCRH5E1
Professional's Choice Ear bridle In 5/8 Fat Leather
€81.90 €71.40
Available
SKU: PCAD8068HL
€115.90 €101.64
€115.90 €101.64
Discover
Out-of-Stock
SKU: PCRH5E2
Ranch Quick Change Knot One-Ear Headstall
€90.90 €78.96
Available
SKU: SS00800
Professional's Choice Neoprene Roper Elite Pad Saddlepad Pad
€417.50 €347.80
Discover
Out-of-Stock
SKU: PCRH5B134
Ranch 3/4" (1,9 Cm) Browband Headstall
€107.90 €94.50
Discover
Out-of-Stock
SKU: PCWSPCJ
€311.76 €272.79
Jalepeno Saddle Pad 33x38
€311.76 €272.79
Discover
Product available with different options
SKU: PCCXHDISEARTH
€521.90 €456.54
€521.90 €456.54
Discover
Product available with different options
SKU: PCXC4
€359.04 €314.16

2xcool Sports Medicine Boot (set 4 Pcs)

€359.04 €314.16
Discover
Product available with different options
SKU: PCVEF
€154.00 €128.00

Ventech Elite Medicine Boots

€154.00 €128.00
Discover
Out-of-Stock
SKU: PCWC202
€237.50 €207.48
€237.50 €207.48
Discover
Out-of-Stock
SKU: PCWC204
€262.50 €229.32
€262.50 €229.32
Discover
Out-of-Stock
SKU: MO0090812,5
Bob Avila Avb-100 Burnished Western Snaffle
€105.90 €92.39
Discover
Out-of-Stock
SKU: MO0091012,5
Bit Correctional Stainless Steel Bridge Copper Rods End Bob Avila Avb-101
€190.50 €166.32
Discover
Out-of-Stock
SKU: MO0091412,5
Stainless Steel Correctional Bit Copper Mouthpiece Flat Rods Bob Avila Avb-121
€177.50 €154.98
Select options
Available
SKU: MO0091512,5
Burnished Western Bit Flat Shafts Bob Avila Avb-120
€172.90 €151.20
Select options
Available
SKU: MO0091712,5
Burnished Western Tenderloin Twisted Fine Bob Avila Avb-104
€118.90 €104.16
Discover
Out-of-Stock
SKU: MO00919
Western Snaffle Double Ring Bob Avila Avb-133
€107.92
Select options
Available
SKU: MO00920
Western Bit Stainless Steel Copper Roller Decorated Rods Bob Avila Avb-151
€150.90 €125.62
Discover
Out-of-Stock
SKU: MO0092112,5
Burnished Western Tenderloin Big Twist Bob Avila Avb-128
€135.90 €119.28
Select options
Last items in stock
SKU: MO00923
Western Bit Stainless Steel Copper Roller Flat Rods Bob Avila Avb-122
€116.50 €101.64
Select options
Available
SKU: MO0092712,5
Western AD Silver Bob Avila Avb-400 Snaffle
€257.50 €225.12
Discover
Out-of-Stock
SKU: PCRD1240BG
€192.90 €168.84
€192.90 €168.84
Discover
Product available with different options
SKU: MO00928
Western Snaffle Rings Silver Bob Avila Avb-401
€257.50 €225.12
Discover
Out-of-Stock
SKU: MO0092912,5
Western Correctional Bit Silver Bob Avila Avb-108
€281.50 €246.12
Discover
Out-of-Stock
SKU: MO0093012,5
Western Correctional Bit Silver Bob Avila Avb-210
€277.50 €242.34
Select options
Available
SKU: MO00931
Western Med Port Bob Avila Eqb-803 Tenderloin
€71.50 €59.50
Discover
Out-of-Stock
SKU: MO0093212,5

Bite Western Swivel Port Bob Avila Avb-222

€266.50 €233.10
Discover
Out-of-Stock
SKU: PCCCF24\"BK
€287.76 €251.79
€287.76 €251.79
Discover
Product available with different options
SKU: PCCCV24\"BK
€280.56 €245.49
€280.56 €245.49
Discover
Product available with different options

Professional's Choice : Revolution and Safety in Modern Horsemanship

Professional's Choice : The authority on boots and accessories for horses and riders

Professional's Choice is a leading global brand specializing in the design and production of boots , equipment, and technical accessories for the equestrian world. Born in the United States and internationally recognized for its technological innovation and exceptional reliability , Professional's Choice has literally revolutionized horse care and safety thanks to a scientific approach, ongoing materials research, and direct partnerships with professionals in every discipline.

Professional's Choice's mission is clear: to offer cutting-edge tools that promote the performance , protection and well-being of both horse and rider. The brand is now chosen and recommended by world-famous trainers, professional stables, veterinarians, riding schools and amateur riders who seek the best for their sporting and working companions [2] [3] [5] .

Key Features of Professional's Choice Products

  • SMB Feltlock boots and Tendon Guards : Scientifically designed to offer complete 360° protection, they absorb and disperse impacts thanks to patented materials such as ventilated and multi-layered neoprene . Models such as the SMB Elite, 2XCool and VenTECH ensure a seal, stability and unique breathability [3] [5] [14] .
  • Innovative Girth and belts : Available with breathable foam inserts, removable neoprene and/or hygienic technical fabrics that reduce friction, soreness and aim for maximum comfort and support during every discipline [13] [14] .
  • High-tech Saddlepad (SMx Air Ride) : Lightweight, breathable and resistant Saddlepad , featuring a patented core that distributes weight, absorbs shock and adapts perfectly to the shape of each back. Ideal for intensive use in both Western and English riding [3] [6] [13] [14] .
  • Specialist Boots : Knee pads, skid boots, over reach boots , specific products for the prevention of impacts and injuries both in daily work and in competition, in non-slip and anatomical materials [11] [14] [15] [20] .
  • English and Western Line : Professional's Choice offers a wide catalogue which also includes bridle , bits , reins , covers, rugs , fly masks and the whole range of products necessary for a professional or amateur activity [13] [14] .
  • Grooming and maintenance accessories : From daily care to travel and stable needs, ergonomic and safe kits, bags and support items are available for both operators and animals [6] [16] .

Advantages and practical benefits for horse and rider

  • Superior Protection : Proprietary materials and technologies dramatically reduce the risk of injury, trauma and impacts, both during training and in professional competition, promoting longevity and limb health.
  • Comfort and performance : The anatomical fit, regulated stretch and breathability of Professional's Choice products enhance the horse's natural movement and reduce stress, with immediate benefits on the quality of performance.
  • Reliability and durability : All products are tested to withstand the stress of the most demanding disciplines, guaranteeing an investment over time and limiting the need for frequent replacements.
  • Safe for sensitive horses : The lines are designed to reduce rubbing, irritation and pressure points, also ideal for particularly delicate subjects or those recovering from an injury.
  • Ease of use and maintenance : Secure closures, washable materials and detachable systems make daily management easier, even in stables with numerous horses.

All these benefits truly meet the needs of those who take horse riding seriously, allowing them to work and have fun at any level and with complete peace of mind.

Value for money and online shopping on Equitime

Professional's Choice combines the highest technology available at affordable and competitive prices for the value of the solutions offered. Investing in these boots means protecting your horse's health, reducing risks and long-term veterinary expenses, and accessing the same technologies used by the industry's top athletes.

By purchasing from Equitime , you can find the entire Professional's Choice catalog, with ample inventory , a constantly updated selection, and the option of personalized advice on choosing the right sizes, models, and solutions for every pair. Services include:

  • Fast and tracked shipping throughout Italy
  • Secure payments and an easy and intuitive online platform
  • Promotional offers on kits and best-sellers
  • Professional customer support available for individuals, stables and operators

All this to make the purchasing experience easy, safe, and hassle-free, for both professionals and enthusiasts.

Ideal target for Professional's Choice products

  • Disciplined professional riders in both western riding who aim for high performance and absolute safety for their horse.
  • Stables, equestrian centers, and riding schools interested in high-end equipment for the reliable management of multiple horses.
  • Veterinarians and trainers who favor tested, scientifically validated boots and accessories for prevention and rehabilitation.
  • Amateurs and beginners looking for easy-to-use, reliable, and value-for-money products that facilitate safe growth.
  • Parents of young riders who want to ensure safe, versatile, and comfortable equipment even for those approaching their first equestrian experiences.

The variety of solutions, levels of protection and customization make Professional's Choice a valuable and transversal ally in every equestrian context.

Purchase a gift voucher

Need assistance?

Megamenu

Your cart

There are no more items in your cart

Sign in