Shapley's: Premium Horse Skin and Coat Care and Cosmetics

Who is Shapley's

Shapley's is a historic American brand, renowned among riders, breeders, and veterinarians as a global leader in equine skin and coat care. Founded in 1938, Shapley's revolutionized equine cosmetics with specific, multifunctional, and effective products designed to prevent and address common skin problems and promote healthy, strong, and silky growth of the mane, tail, and coat.

Highlights and features

• Original MTG™ : A multipurpose, oil-based treatment that protects and treats itching, chafing, dryness, scabs, and bacterial/fungal infections. It promotes rapid mane and tail growth, keeping the skin hydrated and soft even after chafing or damage from heat, cold, or mechanical stress.
• MTG™ Plus : enhanced variant with less intense fragrance, same soothing and anti-irritation functions, also suitable for horses with sensitive skin.
• Medi-Care Shampoo : medicated antibacterial and antifungal shampoo, effective on scabs, dandruff, mycosis, irritated skin, with a gentle and non-aggressive action.
• Easy -Out Spray : quick cleaning spray, ideal for removing dust, dirt and product residue from fur, tail and hands, restores immediate shine.
• Shapley’s Grooming Kits : Complete sets for daily routine, ideal for stables, competitions and travel.

Practical benefits for horse and rider

• Effective treatment for the most common problems: rain rot, itching, dermatitis, scratches, greasy heels, dandruff, tail and mane chafing.
• They promote healthy, shiny and strong growth of the tail and mane in just a few days of use.
• Natural oils and leave-in formulations don't require rinsing and are ideal for the colder months.
• Specific kits and sprays make daily care quick and easy even in the stable.
• They can also be used on other pets or livestock if they have specific skin needs.

Why choose Shapley's over competitors

Shapley's is considered #1 in the United States for quality, visible results, and safety even in the most delicate situations. Its added value compared to other brands is its multifunctionality, proven effectiveness in real-world conditions, and tolerability for all skin types.

The most famous product, Original MTG™, is renowned for acting both as a targeted treatment and as an all-in-one cosmetic: it hydrates, protects, stimulates growth and maintains a healthy coat without the risk of adverse reactions, even in performance horses.

Where to buy Shapley's in Italy

You can purchase Shapley's products from major specialized e-commerce sites ( Equitime , Passione Cavallo, Selleria Bottega del Cavallo, Irno Selleria, Boxer Horse, Garden & Horse) and from numerous saddle shops in Italy. Kits and value packs are available for stables or private customers.

User reviews and feedback

Online reviews and recommendations from farriers, groomers, and riders highlight its extreme effectiveness against scabs, cracks, fungal infections, dandruff, and itching. Customers also praise the product's long-lasting effect (a small amount is enough) and its effective mane and tail regrowth, even in problematic or show horses. The Plus versions, with their more delicate scent, are highly appreciated.