Shires Equestrian : English Tradition, Global Innovation, and Certified Quality

History and success of the brand

Shires Equestrian is one of the most iconic and respected British companies in international saddlery. Founded in 1968 by Malcolm Ainge, the brand was born from the desire to produce technical, high-performance, and durable products for horses and riders. Starting with the famous horse rugs , the range rapidly expanded over the years to include clothing, boots, accessories, boots , and stable solutions. Today, Shires boasts over half a century of experience, a production that covers all equestrian needs, and a global presence in more than 1,800 stores.

Reliability and value have been recognized by generations of riders, culminating in the prestigious Royal Warrant received in 2009 from Queen Elizabeth II, a symbol of excellence in British saddlery. The brand remains family-owned, with a controlled supply chain and a strong focus on sustainability, material innovation, and collaborations with designers and equestrian professionals.

Main products and related brands

• Horse rugs rugs Tempest, Highlander, Typhoon and turnout models are super durable, breathable and always true-to-size.
• Saddle , saddlepad and accessories: a complete range for jumping, dressage, leisure and trekking, with specific lines such as ARMA for boots and Velociti for leather and technical harnesses.
• Riding apparel: Aubrion (competition and casual wear) and Moretta (technical footwear) collections, innovative, waterproof, breathable fabrics, attention to detail and excellent value for money.
• Stable and stable accessories: hats, bandage pads, hat silks, fly masks, bits, saddle racks and a thousand other useful products for daily management.
• Digby & Fox: the line dedicated to dog accessories, for those seeking quality even outside the stable.

Differences from competitors

Shires Equestrian stands out for its direct control over materials, design, and production, ensuring reliability, perfect fit (true sizing), seasonal innovation, and affordable prices. Unlike other premium brands, it combines traditional craftsmanship with green research (a member of the WWF Leather Buyers Platform) to create durable, eco-friendly products.

Where to buy Shires in Italy

Shires products are available at major online retailers and physical saddle shops throughout Italy, with wide availability on Equitime and other specialized channels. Visit the official website to find your nearest stockist and access the season's new arrivals.

User reviews and feedback

Customer reviews praise the wearability (especially of the rugs), the quality of the materials, the durability, and the variety of the collections. The ability to choose matching products and the international reputation are highly appreciated, with positive feedback from both beginners and professionals.